Introduction:

This module will explore what it takes for a business to be innovative; as you will be introduced to various theoretical views and opinions in the areas of creativity, innovation and enterprise. Those who study this module will be challenged to consider where, how and why ideas are generated; how ideas are implemented; and who and what type of people/teams develop new ideas.

This module will introduce students to responsible business practices with an emphasis on professional, moral and personal responsibility. This module will encourage the development of personal and professional development skills and self-reflection as a personal development tool.

As awareness of climate change, resource scarcity, environmental impact and social inequality rises, businesses are being held increasingly to account by consumers, governments and stakeholders. This module will introduce students to concepts of sustainability within a range of Business contexts.

The aim of this module is to provide an introduction of a range of financial and accounting skills to the business students, which will help their understanding and managerial decision making skills. Learners will evaluate the organisation’ financial statements, identify the principles for setting and managing budgets and understand finance within the organisation. This module has been designed to enhance the learner’s confidence and credibility in financial management, which will translate into improved management skills

This module will explore operations and supply chain management, as well as the fundamentals of project management. The module aims at giving students the skills required to analyse contemporary issues facing business operations and supply chain. It also exposes students to the understanding of how businesses mitigate these issues to deliver goods and services of the right quality and of the right quantity in order to satisfy customers’ need while adopting lean business approaches. The module also equips students with the skills of team working and communication in a project environment. Students will be able to define, plan and control projects through their life cycle, while balancing competing performance objectives and managing competing stakeholder requirements. Detailed study of management tools such as critical path analysis and PERT will be undertaken.

A global human resources (HR) professional plays an important role in the operations of not only the HR department, but of the entire organisation. HR professionals are high in demand in today’s world where humans are more connected than ever and this module highlights some of the important practices and issues that require consideration when operating within an international environment.

This module will examine the role of social media, search engine and freelance marketing in targeting and communications. The module will also examine the strategic and practical application of social media and freelance platforms, with particular focus on competitor analysis. Students will gain exposure to digital marketing tools, and develop capabilities in Search Engine Optimisation (SEO), Keyword Research, Search Engine Marketing (SEM) and Content Marketing. Students on this module will benefit from guest speakers who will share their knowledge and experience in the field of social media and freelance marketing.

The Professional Project capstone module is an independent study unit. Students will be able to draw together learning form their previous subjects, focusing on their key strengths, in the production of a business artefact. Alongside the artefact students will develop a written critical reflection, which is designed to elucidate their rationale for choice of artefact and reflect on the process of its production and dissemination.

The strategic business module will equip students with the knowledge required to make strategic decisions at both a corporate and functional level. Students will also develop the skills required to evaluate the success of implemented strategy within an organisational context. This will inform decision making at a corporate and functional level.